This exciting new product combines the speed, ruggedness, fluid choice and low ownership cost of Buskros Atlas and Aurora print systems with the capital cost of thermal Inkjet technology. Information related to the email opt-in and the use of data must be concrete, transparent and understandable using clear and simple language.Introducing Buskro’s latest innovation! The Atom.You should clearly let your contacts know how to unsubscribe. The GDPR law gives European citizens the right to withdraw the email opt-in.In your email marketing database, you must clearly maintain the email opt-in to be able to demonstrate the consent given if necessary.For example, if the data is forwarded to a third party after registering for a newsletter. You need separate email opt-ins if you process the data in different ways.It is forbidden to automatically tick the email opt-in checkbox.The email opt-in must be separate from other terms and conditions and should not be a condition.The GDPR law that the email opt-in must be a clear and affirmative action (it's clear what they're subscribing to and there are no pre-checked boxes).In the confirmation email, include a link to the subscription page on your website so that contacts can easily subscribe again when the opt-in link no longer works. Is there any information they need to add more context to the information you'll be sending them in the future? Most-read articles, contact information. Deliver the reward you promised immediately. With your confirmation, send a thank you note. Say thank you by sending them a welcome message Actually tell them that's the purpose of you asking for more input. If you ask for more information here, with a preference option, it will be seen as a gesture towards your new subscriber where you allow them to fine-tune their consent by telling you exactly when they want to hear from you. If you include additional fields to the first step, you risk presenting the process as complicated. This is where they get to the confirmation form. After you receive the email address from the contact, you will send them a unique confirmation link they have to click on, to confirm the ownership over that email address. The more information you ask, the higher the threshold your contact has to cross. Only ask for additional data if you're actually going to use that data for segmentation or personalization. An e-mail field and a button to submit it can be enough.

When it comes to the opt-in form, you want to be a minimalist.

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